My Story

Welcome to 12WildflowerLane! My name is Bec and I am so excited to share 12WFL with you.

What started as a little hobby I picked up while interning with Alzheimer’s patients, has blossomed into so much more! I started 12WildflowerLane as an Etsy shop to try to get rid of a stack of hats piling up in the corner of my apartment. I had no idea if people would like them, I didn’t have a set pattern or color palette to stick to, it was just pure creative energy running wild. I thought maybe I would sell 2 or 3 hats and be satisfied, but once I heard the sale notification, I was hooked (pun intended). It pushed me to fine tune my “brand” and through many patterns and yarns, I have finally figured out what 12WildflowerLane is.

12WildflowerLane is cozy, and pure. It is taking the simple and making something luxurious. 12WildflowerLane is warmth in style, simple pleasures, and luxe fibers. 12WildflowerLane is living cozy and we strive to represent that in our everyday living.